Living Company: Growth, Learning and Longevity in Business by Arie de Geus

By Arie de Geus

Explores the subject of organizational studying. offers an research of the implications of establishing a sustainable paintings group for human source administration, strategic making plans and organisational constitution. A case is made for a public debate on company governance and the reallocation of strength in a firm.

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Extra resources for Living Company: Growth, Learning and Longevity in Business

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So much random information reaches the brain that the vast majority of it must be ignored. The brain could not function properly if it gave equal priority to all the information it receives. Ingvar hypothesizes that our memories of the future provide a subconscious guide to help us determine which incoming information is relevant. The stored time paths serve as templates against which the incoming signals are measured. If the incoming information fits one of the alternative time paths, the input is understood.

Perhaps we can understand the corporate demand for prediction better by looking at the individual demand. There is a huge market, for example, for astrological forecasts — in which some highly successful suppliers try to satisfy an almost insatiable demand for a feeling of reduced uncertainty. One of those highly successful suppliers has been the British astrologer Patrick Walker, syndicated worldwide through Rupert Murdoch’s News International. 2 From the perspective of decision making, interviews with Walker himself are fascinating.

Ultimately, the master miners of Stora found an appropriate answer to external turbulence in the manner in which they organized themselves. As one historian wrote: A Guild was established at the Mountain ... adopting an independent and militaristic profile. 4 During that period of unrest, it would have been catastrophic for the company to concentrate on its business in an introverted fashion, oblivious to politics. Instead, the company reshaped its goals LEARNING 34 and methods to match the demands of the world outside.

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